US Solar Market Grows Despite Difficult Economic Conditions

Despite the global economic downturn, the solar market in the United States grew by 36% in 2009. To date, the United States is the third largest photovoltaic market in the world (behind #1 Germany and #2 Spain). 

The solar market is undergoing constant changes. Also the idea of photovoltaics has been around for over a century, only recently has it become mainstream. In 2009, changes include new companies entering the market, lower-cost panels, and changes in incentives and regulation. Solar companies need to be on top of these changes in order to remain competitive.

California leads the United States in solar installations. It has 53% stake of photovoltaic output. Most of the growth in 2009 came from utility and residential solar installations. Price cuts with minimal declines in incentives provided incentives to homeowners to install solar. In addition, new programs, such as the Pennsylvania Sunshine Solar Program, provided incentive for new companies to enter the solar playing field.

With so many states offering incentives to install solar, the United States is able to keep funding sources relatively disperse. This means that the United States solar market does not have the same risk as the national policies of Germany or Spain.

In addition, 16 states have enacted a Renewable Portfolio Standard. The Renewable Portfolio Standard gives the source of electricity production and requires a set amount of electricity production from renewable sources. Part of this standard is solar electricity production. 

In the next 5 years, the solar market is projected to grow to 4.5-5.5 gigaWatts. One gigaWatt is enough electricity for 70,000 homes. This is 10 times the size of the current solar market. With market growth like this, it is extremely tempting to enter the lucrative (and growing) solar market. 

Wanting to enter the solar market but do not know how? Contact Rich Hessler Solar (949) 208-0221 for ideas on how to enter the solar market.

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Creative Solar Finance Options

The United States Recovery Act has been bolstering up solar after the 2008 market slide (due to the world-wide recession). This is partially due to new solar financing options.

Advanced Green Technologies is working hard to put solar panels in with business owners. They are offering a 0-0-3 program, no down payment and interest free for 3 months. This would allow business owners to purchase a solar system, take advantage of tax credits, and pay down the loan before interest payments begin.

Tennessee Valley AUthority proposed adding nuclear reactors, but it is warming up to solar. It created a program, TVA's Generation Partners program, which will provide a $1,000 incentive for small solar projects. It has also guaranteed a price for buying excess electricity.

California started it's PACE program, allowing homeowners to pay back the city for a solar installation through property taxes.

When homeowners meet specific criteria, solar can be added to a mortgage during a refinance. This will decrease interest rates and increase the return on investment (ROI) of a solar system. 

Solar finance are starting to pop up all over the United States to encourage deployment of photovoltaics. Solar panels provide renewable, reliable electricity with no emissions after production and no moving parts. They have a 20-30 year electricity production warranty (and will continue to produce electricity for decades after that).

With these types of programs, it is inevitable that the price of solar will continue to decrease as demand for cheaper renewable energy grows stronger every year.

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