Tuesday, July 13, 2010

Solar Industry Projections

Solar Industry Projections


What are the solar industry projections for the great solar boom in the climate-energy era? As the country begins climbing out of recession, it is going to require increasing public acceptance of solar energy to get the economic engine fired up.

Solar industry projections provide that the uneven supply and demand ratio characteristic of 2009 will be balanced out this year due to strong demand in the Asian and U.S. markets.  These markets will help increase the global solar usage to 9.3 GW in 2010.  This would translate into a market value of U.S. $39 billion.

Decreasing prices in solar equipment and materials should open up new markets allowing for the industry to reach a United States $77 billion value with 26.4 GW of capacity in 2015.

A huge role in the growth of the solar market will be the demand for solar technology in China.  Currently, China is the largest single manufacturer of solar products in the world but not a huge buyer of them.  China will have to deploy solar technology as they have a significant impact on global warming and the energy crisis.  According to most solar industry projections, China will be the largest solar market in the world in 2015.

Supply and demand will only be restored to its equilibrium once the market experiences some company failures and lowered utility rates.

Ted Sullivan, senior analyst at Lux Research and author of the new report "Solar's Shakeout: Europe Loses Leadership as China Rises", cites that solar installations will rise at an annual rate of 23% between 2010 and 2015.  Yet, revenue will only grow annually by 14% due to falling solar equipment prices.

With the projection of 26.5 GW of solar deployed in the United States in 5 years (currently just over 1 GW), there is plenty of room for expansion in the solar industry. As energy prices rise in the future, demand for solar will increase dramatically, creating jobs increasing revenue of strong solar companies.

Searching for an way into the solar industry? We can help!

We have consultants standing by to help you decide where you fit in solar.

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Wednesday, June 2, 2010

How to be a Renewable Energy Entrepreneur

How to be a Renewable Energy Entrepreneur

Though our climate and energy crisis is primarily based on social responsibility, there are many avenues for entrepreneurs to grow our economy using the renewable energy industry.  If planned and executed properly, a renewable energy company can kill two birds with one stone - reduce our impact on the environment while being profitable.

Homeowners tend to complain about the price of renewable energy though they would admit it is one of the few options that can improve our economy and address our environmental and energy issues.

It is the responsibility of a renewable energy entrepreneur to engage consumers into a discussion about what they can do to improve their energy independence and minimize their carbon footprint while saving money long-term?

A renewable energy entrepreneur must first establish their goals.  In what sector of renewable energy do I want to pursue business?  What do I need to accomplish in order to gain business?  What would be the focus of my operation?  Who is my market or customer base?  How do I communicate my message to consumers?  How do I show my company's value?  How will I deliver my products and/or services?  How will I ensure my profitability?

All these questions are the tip of the iceberg.  They actually help you focus on how you must perform.  

In the end, you cannot do everything on your own.  There is something called human resources.  This doesn't mean you have to hire the best people to be successful.  It means that you must simply surround yourself with people who can tell you how to get things done.  You can already remind yourself of all the ways that you can fail.  You need minds around you that will focus on developing solutions and not problems.  

It always helps to have a mentor as well.  Someone who can always point you in the right direction.

If you think you have what it takes to be a renewable energy entrepreneur, particularly in the solar industry, this would be me reaching out to you to be your mentor.  I can personally prepare you to sell the benefit of solar to homeowners all across the country.  

Visit www.pvsolarsalestraining.com to learn about Rich Hessler Solar and how we can support you to becoming a successful renewable energy entrepreneur

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