Solar Sales Training: Tracking Inbound Marketing Campaign Links for Free

Tracking Inbound Marketing Campaign Links for Free Using Google Analytics, a company can track inbound links from marketing campaigns for free. Read more to find out.

Obtain a domain from a hosting service like Go-Daddy, Arvixe, FatCow, or Super Green Hosting.
Set up a google account by clicking here.
Create a Trackable Link

Google has set up a URL builder (Google URL Builder), which is separate from Google Analytics, that create a custom link for tracking click-throughs on marketing campaigns

Unfortunately, the Google tracking link is extremely long.

Shorten the Trackable Link

Fortunately, bit.ly provides an online service that shortens the URL. Simply create an account, copy and paste the long Google URL, and bit.ly will provide a short URL.

Add Shortened Link to Marketing Campaigns

You can now track marketing campaigns.
Track your campaign in Google Analytics

Every click will be tracked in Traffic Sources > Campaigns in Google Analytics. Remember, Google Analytics does not provide live tracking so it will take a few hours to update.